Social Media means all online social platforms like Facebook, Instagram, Twitter, LinkedIn etc.
The presence of companies on social media platforms is necessary as long as their stakeholders are permanent users of these social networks. We would not go so far as to say that “if you are not on social media, you do not exist”, but, for a business it is essential to be there. No way around it.
Social media can be an instrument for potential clients to validate the authenticity of a company. How many times have you personally gone on Facebook to check on the actual existence and operations of a new or unfamiliar company? Did you find anything there to help you make up your mind?
What was it? … number of followers, reviews, frequency of posts and their answers, the responsiveness of the page moderators to your comments, testimonials or private messages?
From the point of view of the growth potential of a business, social media is an extremely efficient channel of communication, offering opportunities for communities to unite around a brand.
We Count on Social Interaction
Unlike in traditional publicity, anything that you communicate in social media can be measured. This gives companies the possibility to constantly adapt their tone of voice, their approach, their messages, and the way they interact with potential clients.
However, the secret consists in the implementation of a solid, coherent communication plan without significant mishaps; otherwise the risk is to fail at establishing your company on social media as a robust brand.
Organizing communication campaigns means, primarily and most importantly, knowing the target audience, here more than in any other domain. You build your message and adjust your tone in response to what is the right approach for the audience you want to target.
The content of your communication campaigns can make the difference between a positive ROI and a badly spent budget.
Social media communication is extremely important, because the consumer’s reaction is immediate. Even though creating the message of a promotional campaign and interacting with the members of a community around a brand may seem easy, it is not actually so. The correct implementation of a brand’s communication strategy, measuring the degree of engagement with the brand, defining the main directions for action and the coherence of the type of communication chosen are things that can be adequately provided only by communication specialists with the proper experience in social media.
Do not forget that well written content on social media can have a major impact on the effectiveness of your brand, without major financial efforts. A well-done product or service description has great chances of being noticed quickly, if properly advertised.